![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Punniyamoorthy Murugesan Mahadevan Balasubramanian Shetty Nanda Kishore Lakshmi Ganesan
Publisher: Palgrave Macmillan Ltd
ISSN: 1479-1862
Source: Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 243-260
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Brand loyalty in emerging markets
By Nguyen Tho D. Barrett Nigel J. Miller Kenneth E.
Marketing Intelligence & Planning, Vol. 29, Iss. 3, 2011-05 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Measuring and managing brand loyalty
Journal of Strategic Marketing, Vol. 9, Iss. 2, 2001-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Price promotions and brand loyalty
By Empen Janine Loy Jens-Peter Weiss Christoph
European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. :