Author： Punniyamoorthy Murugesan Mahadevan Balasubramanian Shetty Nanda Kishore Lakshmi Ganesan
Publisher： Palgrave Macmillan Ltd
ISSN： 1479-1862
Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 243-260
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