Moving from customer lifetime value to customer equity

Author: Drèze Xavier  

Publisher: Springer Publishing Company

ISSN: 1570-7156

Source: Quantitative Marketing and Economics, Vol.7, Iss.3, 2009-09, pp. : 289-320

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract