![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Eigner Martin
Publisher: Inderscience Publishers
ISSN: 1743-5110
Source: International Journal of Product Lifecycle Management, Vol.5, Iss.1, 2011-01, pp. : 37-53
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Siano Alfonso Vollero Agostino Confetto Maria Giovanna Siglioccolo Mario
Journal of Marketing Communications, Vol. 19, Iss. 3, 2013-07 ,pp. :