The development of store brands and the store as a brand in supermarkets in the Netherlands

By Luijten Ton   Reijnders Will  

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 1, 2009-02 ,pp. : 45-58

Routledge Ltd

Access to resources Recommend Favorite

The use of communication activities in the development of small to medium-sized enterprise brands

By Centeno Edgar   Hart Susan  

Marketing Intelligence & Planning, Vol. 30, Iss. 2, 2012-03 ,pp. : 250-265

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Open to all: a postmodern perspective on product development and brands in an open-source environment

By Pitt Leyland F.   Berthon Pierre R.   Watson Richard T.   Jr. Donald Wynn   Strasheim Arien  

International Journal of Technology Marketing, Vol. 2, Iss. 4, 2007-11 ,pp. : 316-330

Inderscience Publishers

Access to resources Recommend Favorite

Challenges of brand equity development for experience brands: A conceptual framework

By Shobeiri Saeed  

The Marketing Review, Vol. 15, Iss. 1, 2015-0 ,pp. : 17-37

Westburn Publishers Ltd

Access to resources Recommend Favorite

Strong brands and corporate brands

By Kay Mark J.  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 742-760

Emerald Group Publishing Ltd

Access to resources Recommend Favorite