Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model

Author: Kim Jiyoung   Lennon Sharron J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.7, Iss.1, 2013-03, pp. : 33-56

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Abstract