Author: Chabowski Brian
Publisher: Springer Publishing Company
ISSN: 0092-0703
Source: Journal of the Academy of Marketing Science, Vol.39, Iss.1, 2011-02, pp. : 55-70
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Sustainability marketing research: past, present and future
Journal of Marketing Management, Vol. 30, Iss. 11-12, 2014-09 ,pp. :
Auctions: Research Opportunities in Marketing
Marketing Letters, Vol. 13, Iss. 3, 2002-08 ,pp. :
A Structure of Operational Marketing Research
By Mercer Alan
European Journal of Marketing, Vol. 12, Iss. 2, 1993-12 ,pp. :