Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

Author: Lageat T.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.14, Iss.2, 2003-07, pp. : 97-109

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract