Author： Steckel Joel Winer Russell Bucklin Randolph Dellaert Benedict Drèze Xavier Häubl Gerald Jap Sandy Little John Meyvis Tom Montgomery Alan Rangaswamy Arvind
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 309-320
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