Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Author： Manchanda Puneet   Wittink Dick   Ching Andrew   Cleanthous Paris   Ding Min   Dong Xiaojing   Leeflang Peter   Misra Sanjog   Mizik Natalie   Narayanan Sridhar   Steenburgh Thomas   Wieringa Jaap   Wosinska Marta   Xie Ying  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 293-308

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