Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-Based Approach Using Adjusted Performance Measures and Quasi-Dummy Variables

Author： Holbrook M.B.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.7, Iss.4, 1996-10, pp. : 341-353

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Regression-based cointegration estimators with applications

By Lim G.C.   Martin Vance L  

Journal of Economic Studies, Vol. 22, Iss. 1, 1995-01 ,pp. : 3-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Assessing the performance of brand loyalty measures

By Rundle-Thiele Sharyn   Mackay Marisa Maio  

Journal of Services Marketing, Vol. 15, Iss. 7, 2001-10 ,pp. : 529-546

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retention of latent segments in regression-based marketing models

By Andrews R.L.   Currim I.S.  

International Journal of Research in Marketing, Vol. 20, Iss. 4, 2003-12 ,pp. : 315-321

Elsevier

Access to resources Recommend Favorite

Assessing the Impact of Market-Focused and Price-Based Strategies on Performance: A Neural Network Typology

By Phillips P.A.  

Journal of Market-Focused Management, Vol. 5, Iss. 3, 2002-09 ,pp. : 219-238

Springer Publishing Company

Access to resources Recommend Favorite

Recognition Based upon the Vitality Criterion: A Key to Sustainable Economic Success

By Brink Alexander  

Journal of Business Ethics, Vol. 67, Iss. 2, 2006-08 ,pp. : 155-164

Springer Publishing Company

Access to resources Recommend Favorite