Impact of the Level of Aggregation on Response Accuracy in Surveys of Behavioral Frequency

Author: Hu M.Y.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.7, Iss.4, 1996-10, pp. : 371-382

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract