Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image

Author: Thang D.C.L.   Tan B.L.B.  

Publisher: Elsevier

ISSN: 0969-6989

Source: Journal of Retailing and Consumer Services, Vol.10, Iss.4, 2003-07, pp. : 193-200

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Abstract