An investigation of self-concept: actual and ideal self-congruence compared in the context of service evaluation

Author: Ekinci Y.   Riley M.  

Publisher: Elsevier

ISSN: 0969-6989

Source: Journal of Retailing and Consumer Services, Vol.10, Iss.4, 2003-07, pp. : 201-214

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract