Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

Author： Wu Couchen   Luan Chi-Cheng  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.20, Iss.1, 2007-07, pp. : 5-18

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