Journal of International Consumer Marketing,volume 20,issue 1  (07-2007)

Period of time： 2007年1期

Publisher： Haworth Press

Founded in： 1988

Total resources： 15

ISSN： 0896-1530

Subject： F0 Economics

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Journal of International Consumer Marketing,volume 20,issue 1

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EDITORIAL

By Kaynak Erdener in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 1-3

Haworth Press

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Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

By Wu Couchen,Luan Chi-Cheng in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 5-18

Haworth Press

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Consumer Choice of Airlines in Malaysia: A Synthesis of Perspectives from Participants in the Air Travel Market

By Oyewole Philemon,Sankaran Muthulakshmi,Choudhury Pravat in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 19-31

Haworth Press

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Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan

By Yang Kenneth C. C. in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 33-49

Haworth Press

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Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands

By Rice Gillian,Wongtada Nittaya in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 51-65

Haworth Press

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Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S.

By Wilson Rick T. in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 67-78

Haworth Press

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BOOK REVIEW

By Cellich Claude in (2007)

Journal of International Consumer Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2007-07 , pp. 79-80

Haworth Press

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Total 7 item(s)