Consumer Choice of Airlines in Malaysia: A Synthesis of Perspectives from Participants in the Air Travel Market

Author： Oyewole Philemon   Sankaran Muthulakshmi   Choudhury Pravat  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.20, Iss.1, 2007-07, pp. : 19-31

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