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Period of time: 2016年6期
Publisher: Emerald Group Publishing Ltd
Founded in: 1986
Total resources: 120
ISSN: 0885-8624
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Journal of Business and Industrial Marketing,volume 22,issue 6
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By Kotler Philip,Pfoertsch Waldemar in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
Branding in B2B markets: insights from the service-dominant logic of marketing
By Ballantyne David,Aitken Robert in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
By Morgan Felicia,Deeter-Schmelz Dawn,Moberg Christopher R. in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
The importance of brand in the industrial purchase decision: a case study of the UK tractor market
By Walley Keith,Custance Paul,Taylor Sam,Lindgreen Adam,Hingley Martin in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
Branding the business marketing offer: exploring brand attributes in business markets
By Beverland Michael,Napoli Julie,Yakimova Raisa in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
Sources of brand benefits in manufacturer-reseller B2B relationships
By Glynn Mark S.,Motion Judy,Brodie Roderick J. in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
Multiple roles of brands in business-to-business services
By Roberts Jane,Merrilees Bill in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.![](/images/ico/ico5.png)
The role of corporate brand image in the selection of new subcontractors
By Blombäck Anna,Axelsson Björn in (2007)
The Journal of Business and Industrial Marketing,volume 22,issue 6 , Vol. 22, Iss. 6, 2007-08 , pp.