Branding implications of partner firm-focal firm relationships in business-to-business service networks

Author： Morgan Felicia   Deeter-Schmelz Dawn   Moberg Christopher R.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.22, Iss.6, 2007-08, pp. : 372-382

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