B2b inter-organisational digitalisation strategies: Towards an interaction-based approach

Author: Rask Morten   Ivang Reimer   Hinson Robert  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-5933

Source: Direct Marketing: An International Journal, Vol.3, Iss.4, 2009-10, pp. : 244-261

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract