Publisher： Emerald Group Publishing Ltd
Founded in： 2007
Total resources： 17
E-ISSN： 2040-7130
ISSN： 2040-7122
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Research in Interactive Marketing
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Exploring the Facebook Like: a product and service perspective
By Pelletier Mark J.,Horky Alisha Blakeney in (2015)
Journal of Research in Interactive Marketing , Vol. 9, Iss. 4, 2015-10 , pp.
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Consumers’ attitude towards social media advertising and their behavioural response
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Journal of Research in Interactive Marketing , Vol. 9, Iss. 4, 2015-10 , pp.Customer participation in online co-creation experience: the role of e-service quality
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By ChocarroRaquelDepartment of Business Management, Universidad Publica de Navarra, Pamplona, Spain., CortiñasMonicaDepartment of Business Management, Universidad Publica de Navarra, Pamplona, Spain., VillanuevaMaria LuisaDepartment of Business Management, Universidad Publica de Navarra, Pamplona, Spain. in (2015)
Journal of Research in Interactive Marketing , Vol. 9, Iss. 3, 2015-08 , pp.Testing a conceptual model of Facebook brand page communities
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Journal of Research in Interactive Marketing , Vol. 9, Iss. 3, 2015-08 , pp.Consumer - brand engagement on Facebook: liking and commenting behaviors
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