Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 2007
Total resources: 17
ISSN: 2040-7122
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Research in Interactive Marketing,volume 8,issue 2
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Consumers' preference fit and ability to express preferences in the use of online mass customization
By Moon Heekang,Lee Hyun-Hwa in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 2 , Vol. 8, Iss. 2, 2014-06 , pp.Influencing VSN users' purchase intentions: The roles of flow, trust and eWOM
By Mortazavi Marjan,Esfidani Mohammad Rahim,Barzoki Ali Shaemi in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 2 , Vol. 8, Iss. 2, 2014-06 , pp.The role of WOM and dynamic capability in B2B transactions
Journal of Research in Interactive Marketing,volume 8,issue 2 , Vol. 8, Iss. 2, 2014-06 , pp.Virtual shopping agents: Persona effects for older users
By Chattaraman Veena,Kwon Wi-Suk,Gilbert Juan E.,Li Yishuang in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 2 , Vol. 8, Iss. 2, 2014-06 , pp.