Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value

Author: Weinzimmer Laurence G.   Bond III Edward U.   Houston Mark B.   Nystrom Paul C.  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.11, Iss.2, 2003-06, pp. : 133-159

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Abstract