Journal of Strategic Marketing,volume 7,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 7,issue 1

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Editorial

By in (1999)

Journal of Strategic Marketing,volume 7,issue 1 , Vol. 7, Iss. 1, 1999-03 , pp. 1-1

Routledge Ltd

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Generic capabilities: combining positional and resource-based views for strategic advantage

By Juga Jari in (1999)

Journal of Strategic Marketing,volume 7,issue 1 , Vol. 7, Iss. 1, 1999-03 , pp. 3-18

Routledge Ltd

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Competitive marketing strategy in a volatile environment: theory, practice and research priorities

By Wilson Dominic F. in (1999)

Journal of Strategic Marketing,volume 7,issue 1 , Vol. 7, Iss. 1, 1999-03 , pp. 19-40

Routledge Ltd

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The incorporation of an interactive external environment: an extended model of marketing relationships

By Polonsky Michael Jay in (1999)

Journal of Strategic Marketing,volume 7,issue 1 , Vol. 7, Iss. 1, 1999-03 , pp. 41-55

Routledge Ltd

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Pan-company marketing in the UK computer software, consultancy and supply industry: constructs, measurement and competitive implications

By Bennett Roger in (1999)

Journal of Strategic Marketing,volume 7,issue 1 , Vol. 7, Iss. 1, 1999-03 , pp. 57-70

Routledge Ltd

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Total 5 item(s)