Author: Polonsky Michael Jay
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.7, Iss.1, 1999-03, pp. : 41-55
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Interactive or reactive? Marketing with Twitter
By Burton Suzan Soboleva Alena
Journal of Consumer Marketing, Vol. 28, Iss. 7, 2011-11 ,pp. :