Period of time: 2014年3期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 7,issue 3
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New consumer product launch: strategies and performance
By Hultink Erik Jan,Hart Susan J,Robben Henry S.J.,Griffin Abbie J. in (1999)
Journal of Strategic Marketing,volume 7,issue 3 , Vol. 7, Iss. 3, 1999-09 , pp.Fading relationships in business markets: an exploratory study
By Gronhaug Kjell,Henjesand Inge Jan,Koveland Anita in (1999)
Journal of Strategic Marketing,volume 7,issue 3 , Vol. 7, Iss. 3, 1999-09 , pp.Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour
By Ratneshwar S.,Shocker Allan D.,Cotte June,Srivastava Rajendra K. in (1999)
Journal of Strategic Marketing,volume 7,issue 3 , Vol. 7, Iss. 3, 1999-09 , pp.