Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour

Author： Ratneshwar S.   Shocker Allan D.   Cotte June   Srivastava Rajendra K.  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.7, Iss.3, 1999-09, pp. : 191-208

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