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By Payton Fay Cobb   Zahay Debra  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 4-5, 2005-04 ,pp. : 237-244

Emerald Group Publishing Ltd

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Understanding organisational culture and the implications for corporate marketing

By Wilson Alan M.  

European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. : 353-367

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THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP

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Journal of Services Marketing, Vol. 2, Iss. 1, 1988-01 ,pp. : 5-16

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Editorial: if database marketing was so good, why is CRM so bad?

By Patron M  

The Journal of Database Marketing, Vol. 10, Iss. 2, 2002-12 ,pp. : 102-103

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Mapping the re-engagement of CRM with relationship marketing

By Mitussis Darryn   O'Malley Lisa   Patterson Maurice  

European Journal of Marketing, Vol. 40, Iss. 5-6, 2006-05 ,pp. : 572-589

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