Editorial: Media neutral planning — a new role for marketing databases?

Author: O'Regan Mark  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-182X

Source: The Journal of Database Marketing, Vol.10, Iss.4, 2003-07, pp. : 291-292

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract