Period of time: 2015年2-3期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 15,issue 2-3
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The evolution of IMC: IMC in a customer-driven marketplace
By Schultz Don,Patti Charles in (2009)
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Integrated marketing communications: From media channels to digital connectivity
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Integrated marketing communications measurement and evaluation
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Building strong brands in a modern marketing communications environment
By Keller Kevin Lane in (2009)
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.The primacy of the consumer in IMC: Espousing a personalist view and ethical implications
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.By Finne Åke,Gronroos Christian in (2009)
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.IMC: New horizon/false dawn for a marketplace in turmoil?
By Kitchen Philip,Schultz Don in (2009)
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Journal of Marketing Communications:Special Issue on New Advertising Formats
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.Journal of Marketing Communications:Special Issue on Cross-Media and Cross-Tool Effects
Journal of Marketing Communications,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2009-04 , pp.