Integrated marketing communications measurement and evaluation

Author: Ewing Michael  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.15, Iss.2-3, 2009-04, pp. : 103-117

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract