Journal of Marketing Communications,volume 17,issue 4  (09-2015)

Period of time： 2015年4期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 17,issue 4

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Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

By Bei Lien-Ti,Chu Chia-Hsien,Shen Yung-Cheng in (2011)

Journal of Marketing Communications,volume 17,issue 4 , Vol. 17, Iss. 4, 2011-09 , pp. 229-244

Routledge Ltd

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An examination of gender role portrayals in television commercials in Romania: A gender of nations approach

By Stoica Michael,Miller Darryl W.,Ardelea Dan in (2011)

Journal of Marketing Communications,volume 17,issue 4 , Vol. 17, Iss. 4, 2011-09 , pp. 245-261

Routledge Ltd

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Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness

By Jeong Yongick,Sanders Meghan,Zhao Xinshu in (2011)

Journal of Marketing Communications,volume 17,issue 4 , Vol. 17, Iss. 4, 2011-09 , pp. 263-279

Routledge Ltd

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What does a negative political ad really say? The effects of different content dimensions

By Chou Hsuan-Yi,Lien Nai-Hwa in (2011)

Journal of Marketing Communications,volume 17,issue 4 , Vol. 17, Iss. 4, 2011-09 , pp. 281-295

Routledge Ltd

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Total 4 item(s)