The Portrayal of Children's Activities in Television Commercials: A Content Analysis

By Peterson R.T.  

Journal of Business Ethics, Vol. 17, Iss. 14, 1998-10 ,pp. : 1541-1549

Springer Publishing Company

Access to resources Recommend Favorite

A Content Analysis of the Portrayal of Mature Individuals in Television Commercials

By Peterson R.T.   Ross D.T.  

Journal of Business Ethics, Vol. 16, Iss. 4, 1997-03 ,pp. : 425-433

Springer Publishing Company

Access to resources Recommend Favorite

Super Bowl ad likeability: Enduring and emerging predictors

By Yelkur Rama   Tomkovick Chuck   Hofer Ashley   Rozumalski Daniel  

Journal of Marketing Communications, Vol. 19, Iss. 1, 2013-02 ,pp. : 58-80

Routledge Ltd

Access to resources Recommend Favorite

Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall

By Newell Stephen J.   Henderson Kenneth V.  

Journal of Marketing Communications, Vol. 4, Iss. 4, 1998-12 ,pp. : 237-248

Routledge Ltd

Access to resources Recommend Favorite

Social media marketing analytics: A case study of the public's perception of Indianapolis as Super Bowl XLVI host city

By Vorvoreanu Mihaela   Boisvenue Geovon A   Wojtalewicz Clifford J   Dietz Eric J  

Direct, Data and Digital Marketing Practice, Vol. 14, Iss. 4, 2013-04 ,pp. : 321-328

Palgrave Macmillan Ltd

Access to resources Recommend Favorite