Corporate philanthropy in the UK: altruistic giving or marketing communications weapon?

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.3, Iss.2, 1997-06, pp. : 87-109

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Does corporate philanthropy exist?: business giving to the arts in the U.K.

By Moir Lance Taffler Richard

Journal of Business Ethics, Vol. 54, Iss. 2, 2004-10 ,pp. : 149-161

Springer Publishing Company

Access to resources Recommend Favorite

Corporate philanthropy in France, Germany and the UK: International comparisons of commercial orientation towards company giving in European nations

By Bennett Roger

International Marketing Review, Vol. 15, Iss. 6, 1998-06 ,pp. : 458-475

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global Corporate Philanthropy – Marketing Beyond the Call of Duty?

By Collins Marylyn

European Journal of Marketing, Vol. 27, Iss. 2, 1993-03 ,pp. : 46-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Global Institute for Corporate and Marketing Communications

Journal of Marketing Communications, Vol. 6, Iss. 1, 2000-03 ,pp. : 69-72

Routledge Ltd

Access to resources Recommend Favorite

The Global Institute for Corporate and Marketing Communications

Journal of Marketing Communications, Vol. 5, Iss. 1, 1999-03 ,pp. : 51-54

Routledge Ltd

Access to resources Recommend Favorite