Period of time: 2015年3期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 8,issue 3
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Advertising strategy and effective advertising: comparing the USA and Australia
By Frazer Charles F.,Sheehan Kim Bartel,Patti Charles H. in (2002)
Journal of Marketing Communications,volume 8,issue 3 , Vol. 8, Iss. 3, 2002-09 , pp.A Hong Kong view of offensive advertising
By Prendergast Gerard,Ho Benny,Phau Ian in (2002)
Journal of Marketing Communications,volume 8,issue 3 , Vol. 8, Iss. 3, 2002-09 , pp.Effects of metaphoric advertising among mainland Chinese consumers
Journal of Marketing Communications,volume 8,issue 3 , Vol. 8, Iss. 3, 2002-09 , pp.Any complaints? A review of the framework of self-regulation in the Australian advertising industry
By Kerr Gayle,Moran Cheryl in (2002)
Journal of Marketing Communications,volume 8,issue 3 , Vol. 8, Iss. 3, 2002-09 , pp.