Journal of Marketing Communications,volume 18,issue 5  (12-2015)

Period of time： 2015年5期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 18,issue 5

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Towards an understanding of the role of trade fairs as facilitators of consumer creativity

By Ahola Eeva-Katri in (2012)

Journal of Marketing Communications,volume 18,issue 5 , Vol. 18, Iss. 5, 2012-12 , pp. 321-333

Routledge Ltd

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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

By Einwiller Sabine A. in (2012)

Journal of Marketing Communications,volume 18,issue 5 , Vol. 18, Iss. 5, 2012-12 , pp. 335-361

Routledge Ltd

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How coviewing reduces the effectiveness of TV advertising

By Bellman Steven in (2012)

Journal of Marketing Communications,volume 18,issue 5 , Vol. 18, Iss. 5, 2012-12 , pp. 363-378

Routledge Ltd

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Awareness changes placebo effects for feeling relaxed, but not for liking

By Kuenzel J. in (2012)

Journal of Marketing Communications,volume 18,issue 5 , Vol. 18, Iss. 5, 2012-12 , pp. 379-396

Routledge Ltd

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Total 4 item(s)