Brand equity: extending brand awareness and liking with Signal Detection Theory

By Ye Gewei   Van Raaij W. Fred  

Journal of Marketing Communications, Vol. 10, Iss. 2, 2004-06 ,pp. : 95-114

Routledge Ltd

Access to resources Recommend Favorite

Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected

By Mitra A.  

Marketing Letters, Vol. 7, Iss. 1, 1996-01 ,pp. : 19-29

Springer Publishing Company

Access to resources Recommend Favorite

Does rhetoric impact advertising effectiveness with liking controlled?

By Huhmann Bruce A.   Albinsson Pia A.  

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1476-1500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of CSR knowledge on customer liking, across cultures

By Chomvilailuk Rojanasak   Butcher Ken  

The International Journal of Bank Marketing, Vol. 31, Iss. 2, 2013-02 ,pp. : 98-114

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer - brand engagement on Facebook: liking and commenting behaviors

By Kabadayi Sertan   Price Katherine  

Journal of Research in Interactive Marketing, Vol. 8, Iss. 3, 2014-08 ,pp. : 203-223

Emerald Group Publishing Ltd

Access to resources Recommend Favorite