Benefit Segmentation Using Service Quality Dimensions: An Investigation in Retail Banking

Author： McDougall Gordon H.G.   Levesqu Terrence J  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.12, Iss.2, 1994-02, pp. : 15-23

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Key determinants of service quality in retail banking

By Tsoukatos Evangelos   Mastrojianni Evmorfia  

EuroMed Journal of Business, Vol. 5, Iss. 1, 2010-01 ,pp. : 85-100

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences

By Rugimbana Robert  

The International Journal of Bank Marketing, Vol. 25, Iss. 1, 2007-02 ,pp. : 6-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service quality in retail banking: the experience of two British clearing banks

By Newman Karin   Cowling Alan  

The International Journal of Bank Marketing, Vol. 14, Iss. 6, 1996-06 ,pp. : 3-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying the critical determinants of service quality in retail banking: importance and effect

By Johnston Robert  

The International Journal of Bank Marketing, Vol. 15, Iss. 4, 1997-04 ,pp. : 111-116

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study

By Rod Michel   Ashill Nicholas J.   Shao Jinyi   Carruthers Janet  

Marketing Intelligence & Planning, Vol. 27, Iss. 1, 2009-02 ,pp. : 103-126

Emerald Group Publishing Ltd

Access to resources Recommend Favorite