How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

By Walsh Gianfranco   Dinnie Keith   Wiedmann Klaus-Peter  

Journal of Services Marketing, Vol. 20, Iss. 6, 2006-10 ,pp. : 412-420

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Estimating customer defection in personal retail banking

By Garland Ron  

The International Journal of Bank Marketing, Vol. 20, Iss. 7, 2002-11 ,pp. : 317-324

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Price sensitivity as an indicator of customer defection in retail banking

By Santonen Teemu  

The International Journal of Bank Marketing, Vol. 25, Iss. 1, 2007-02 ,pp. : 39-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Salience and Customer Defection in Subscription Markets

By Romaniuk Jenni   Sharp Byron  

Journal of Marketing Management, Vol. 19, Iss. 1-2, 2003-02 ,pp. : 25-44

Routledge Ltd

Access to resources Recommend Favorite

Price changes and defection levels in a subscription-type market: can an estimation model really predict defection levels?

By Dawes John  

Journal of Services Marketing, Vol. 18, Iss. 1, 2004-01 ,pp. : 35-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite