Price sensitivity as an indicator of customer defection in retail banking

Author: Santonen Teemu  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.25, Iss.1, 2007-02, pp. : 39-55

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract