Banks, retailers and their customers: a relationship marketing perspective

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.16, Iss.4, 1998-04, pp. : 144-152

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The complexity of relationship marketing for service customers

By Ward Tony Dagger Tracey S.

Journal of Services Marketing, Vol. 21, Iss. 4, 2007-07 ,pp. : 281-290

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The benefits of relationship marketing for the consumer and for the fashion retailers

By Marzo-Navarro Mercedes Pedraja-Iglesias Marta Rivera-Torres Ma Pilar

Journal of Fashion Marketing and Management, Vol. 8, Iss. 4, 2004-04 ,pp. : 425-436

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modelling relationship marketing and performance of Nigerian banks

By Asikhia Olalekan

International Journal of Business Innovation and Research, Vol. 6, Iss. 5, 2012-08 ,pp. : 514-531

Inderscience Publishers

Access to resources Recommend Favorite

Retailers' new product acceptance decisions: incorporating the buyer-supplier relationship perspective

By Lin Jiun-Sheng Chris Chang Yun-Chi

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 2, 2012-01 ,pp. : 89-99

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Foot in the Door: Relationship Marketing Efforts Towards Transaction-Oriented Customers

By Andersen P.H.

Journal of Market-Focused Management, Vol. 5, Iss. 2, 2002-06 ,pp. : 91-108

Springer Publishing Company

Access to resources Recommend Favorite