The benefits of relationship marketing for the consumer and for the fashion retailers

Author: Marzo-Navarro Mercedes   Pedraja-Iglesias Marta   Rivera-Torres Ma Pilar  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.8, Iss.4, 2004-04, pp. : 425-436

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Abstract