Clients' characteristics and marketing of products: some evidence from a financial institution

Author: Fernández-Aguirre Karmele   Gallastegui-Zulaica Inmaculada   Modroño-Herrán Juan Ignacio   Núñez-Antón Vicente  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.21, Iss.5, 2003-07, pp. : 243-254

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Abstract