The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services

Author: Casaló Luis V.   Flavián Carlos   Guinalíu Miguel  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.26, Iss.6, 2008-09, pp. : 399-417

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Abstract