Assessing the outcomes of Generation-Y customers' loyalty

Author: Foscht Thomas   Schloffer Judith   III Cesar Maloles   Chia Swee L.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.27, Iss.3, 2009-04, pp. : 218-241

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract