Mobile banking: proposition of an integrated adoption intention framework

By Püschel Júlio   Mazzon José Afonso   Hernandez José Mauro C.  

The International Journal of Bank Marketing, Vol. 28, Iss. 5, 2010-01 ,pp. : 389-409

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mobile banking adoption of the youth market: Perceptions and intentions

By Akturan Ulun   Tezcan Nuray  

Marketing Intelligence & Planning, Vol. 30, Iss. 4, 2012-06 ,pp. : 444-459

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using ZMET to explore barriers to the adoption of 3G mobile banking services

By Lee Morna S.Y.   McGoldrick Peter J   Keeling Kathleen A   Doherty Joanne  

International Journal of Retail & Distribution Management, Vol. 31, Iss. 6, 2003-05 ,pp. : 340-348

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Explaining intention to use mobile chat services: moderating effects of gender

By Nysveen Herbjørn   Pedersen Per E   Thorbjørnsen Helge  

Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. : 247-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships

By Dash Satyabhusan   Bruning Ed   Guin Kalyan Ku  

Marketing Intelligence & Planning, Vol. 27, Iss. 1, 2009-02 ,pp. : 146-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite