Author： Hentschel Uwe
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.10, Iss.5, 1993-12, pp. : 203-217
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
New Products : The Factors that Drive Success
International Marketing Review, Vol. 11, Iss. 1, 1994-01 ,pp. :
Access to resources
Recommend
Introducing successful new industrial products
European Journal of Marketing, Vol. 10, Iss. 6, 1993-12 ,pp. :
The market development of new industrial products
By Briscoe G. Cannon T. Lewis A.L.
European Journal of Marketing, Vol. 6, Iss. 1, 1993-12 ,pp. :