Country-of-Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry

By Lawrence C.   Marr N.E.   Prendergast G.P.  

European Journal of Marketing, Vol. 26, Iss. 3, 1992-03 ,pp. : 37-51

Emerald Group Publishing Ltd

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An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

By Srinivasan N.   Jain S.C.   Sikand K.  

International Business Review, Vol. 13, Iss. 1, 2004-02 ,pp. : 65-82

Elsevier

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An experimental study on the relationship between consumer involvement and advertising effectiveness

By Wu Shwu-Ing  

Asia Pacific Journal of Marketing and Logistics, Vol. 13, Iss. 1, 2001-01 ,pp. : 43-56

Emerald Group Publishing Ltd

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Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis

By Odekerken-Schröder Gaby   Wulf Kristof De   Hofstee Natascha  

International Marketing Review, Vol. 19, Iss. 4, 2002-09 ,pp. : 408-419

Emerald Group Publishing Ltd

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Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia

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International Marketing Review, Vol. 24, Iss. 5, 2007-09 ,pp. : 519-538

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