An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

Author: Srinivasan N.   Jain S.C.   Sikand K.  

Publisher: Elsevier

ISSN: 0969-5931

Source: International Business Review, Vol.13, Iss.1, 2004-02, pp. : 65-82

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