Differences in "cultural values" and theireffects on responses to marketing stimuli: A cross-cultural study between Australians and Chinese from the People's Republic of China

Author： Lowe Anthony Chun-Tung   Corkindale David R.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.32, Iss.9-10, 1998-10, pp. : 843-867

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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