What is this thing called service?

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.33, Iss.9-10, 1999-09, pp. : 958-974

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

This thing called marketisation

By Lowrie Anthony Hemsley-Brown Jane

Journal of Marketing Management, Vol. 27, Iss. 11-12, 2011-10 ,pp. : 1081-1086

Routledge Ltd

Access to resources Recommend Favorite

Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships

By Shen Anyuan Ball A. Dwayne

Journal of Services Marketing, Vol. 23, Iss. 2, 2009-04 ,pp. : 79-91

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

What are the fundamental features supporting service quality?

By Ueno Akiko

Journal of Services Marketing, Vol. 24, Iss. 1, 2010-01 ,pp. : 74-86

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service quality at banks and credit unions: what do their customers say?

By Allred Anthony T Addams H Lon

The International Journal of Bank Marketing, Vol. 18, Iss. 4, 2000-04 ,pp. : 200-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship orientation or service quality?: What is the trigger of performance in financial and insurance services?

By Camarero Carmen

The International Journal of Bank Marketing, Vol. 25, Iss. 6, 2007-09 ,pp. : 406-426

Emerald Group Publishing Ltd

Access to resources Recommend Favorite